First teaser for LEGO Ideas 21339 BTS Dynamite released


LEGO has shared the first teaser for LEGO Ideas 21339 BTS Dynamite. There isn’t much of the set to be seen yet, but we can confirm that the seven members of the South Korean K-pop band BTS will be present as minifigures: RM (Kim Nam-joon), Suga (Min Yoon-gi) and J-Hope (Jung Ho-seok), Jin (Kim Seok-jin), Jimin (Park Ji-min), V (Kim Tae-hyung) and Jungkook (Jeon Jung-kook). The set consists of 749 bricks and will be available for purchase in the LEGO Shop from March 1st, 2023 for $/€99.99.

LEGO Ideas 21339 BTS Dynamite

In Europe, LEGO Ideas 21339 BTS Dynamite is likely to not generate a lot of interest, which is why the announcement will take place at 6:00 AM (GMT+1) on Thursday. LEGO is clearly focusing on a different market with this set, and that’s not without reason. Within just a few hours, the teaser on Twitter was viewed 4.5 million times and generated 180,000 likes. To give you an idea of how impressive these figures are, we can look at the teaser for The Lord of the Rings Rivendell, which was viewed 680,000 times in a week and received 8,000 likes.

  • Set number: 21339
  • Name: BTS Dynamite
  • Theme: Ideas
  • Pieces: 749
  • Price: $/€99,99 in LEGO Shop
  • Release: March 1, 2023
  • Age: 18+

The Ideas project BTS’ Dynamite was selected by LEGO to be released as an official set last year. The idea is based on the video “Dynamite,” and the project appears to have been chosen by the Danish company primarily because of the market. The band is particularly popular in Asia, and that just happens to be an important growth market for LEGO.

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